Across 2.1M pages analyzed, depth out-correlates word count with rankings 2–4x. Yet publishers keep chasing 3,000-word targets. Here's what's actually working in 2026.
74% of new web content is now AI-generated. The teams winning aren't automating the most — they're automating the right things, and keeping humans in the loop where it actually matters.
Only 4.5% of AI Mode sessions end in a click. AI Overviews already cut clicks by 34.5%. If your SEO dashboard still revolves around organic clicks, you're tracking the wrong thing.