74% of new web content is now AI-generated. The teams winning aren't automating the most — they're automating the right things, and keeping humans in the loop where it actually matters.
Only 4.5% of AI Mode sessions end in a click. AI Overviews already cut clicks by 34.5%. If your SEO dashboard still revolves around organic clicks, you're tracking the wrong thing.
Ahrefs grew their blog from zero to 600K monthly visits doing the same boring thing for six years. Here's the playbook — and why most bloggers quit before it starts working.